Nokia Wins Green Award For Internal Campaign

Nokia have been awarded the Green Award 2008 Grand Prix with their 'Power of We' campaign. This was an internal campaign designed to encourage discussions around environmental issues affectingNokia . By promoting their environmental programme to the global workforce, the individuals in the company could start to make a positive change to the world.

The target was to reach at least half the global workforce, and have at least 1000 of them become 'environmental champions.' In actual fact 1200 people signed up, and they set up local projects and activities around the environment, based around five pillars of 'We:'

• we:evolve

• we:create

• we:energise

• we:recycle

• we:support

Sharp eyed visitors to Nokia stores will have spotted recycling stations, and with employees now actively engaged in these concerns, expect to see more customer facing initiatives over the coming months and years.

The full press release is here.

Published by Ewan Spence at 16:33 UTC, November 19th

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