Q3 Smartphone Sales figures now out
Canalys' Q3 worldwide smartphone sales figures have been published. Headline figures are that the entire smartphone market grew by 4% year on year, with Nokia's S60 smartphone sales growing by 6% year on year and with their world market share now also up to 40%. RIM are in second place worldwide, with 21% (and impressive 40% year on year sales growth) and Apple are in third place with their iPhone with 18% (6.7% year on year sales growth). Down in marketshare are HTC and 'others'. However HTC's figures hides an increase in Android shipment and a decrease in Windows Mobile shipments.
Symbian device sales grew 3% year on year, but their worldwide market share was down 0.4% percent to 46.2% in the face of increased competition from RIM (20.5% up from 15%) and Apple (17.6% up from 17.3%). Microsoft's Windows Mobile was the big loser, with world market share now down to 8.8% from 13.8% a year earlier. Android figures for the first time, with 3% market share.
Data sources: Canalys, Gartner, and Manufacturers own results
It is well worth noting that comparing results quarter on quarter or year on year can be somewhat misleading as smartphone shipment numbers are still relatively cyclical (e.g. iPhone shipment numbers in Q3 2008 and Q2/3 2009 co-incide with the release of new models). Similarly effected are market share number (e.g. Nokia's Q3 results were particularly poor in Q3 2008, giving a more favourable comparison to 2009).
While Windows Mobile's market share is down significantly for Q3, the launch of Windows Mobile 6.5, especially in Samsung's Omnia range, at the beginning of Q4 may mean this trend is reversed.
The most impressive overall performer is RIM who have continued to grow their sales volume and market share. However questions do remain over the future of their software platform.
From the press release:
"The smart phone market continues to hold up pretty well,” commented Canalys senior analyst Pete Cunningham. “While growth has undoubtedly slowed, it is still outperforming the overall mobile phone market by some margin, as well as driving data revenue for operators, and smart phones are ushering in a range of changes in user behaviour when it comes to what people actually do on their phones.”
"Nokia remains the smart phone volume leader by some distance and its share is stable year on year. In Q3 it suffered somewhat from component shortages as suppliers reduced capacity due to the overall market slowdown, but while its smart phone volume was down 10% in EMEA year on year, in the APAC region 29% growth put it comfortably ahead of the market average. “Much of the recent growth in the smart phone market has come in the high tier, with products like the Nokia N97, the iPhone and the BlackBerry Bold,” observed Rachel Lashford, MD of Canalys APAC. “Vendors are now beginning to drive smart phones into a new segment, with products such as the Nokia 5230, targeting consumers who are new to smart phones. We expect this to boost growth and penetration of smart phones substantially over the next two years."
Published by Rafe Blandford, Steve Litchfield at 12:53 UTC, November 4th
Categories: Hardware, Industry
Platforms: General
News Discussion
And, joining the chorus, the reality seems to be much better for both Nokia and Symbian than the doomsayers want us to believe....
For example, if you strip out the US - where Nokia don't play - and China - where Apple didn't until now - Nokia outsell Apple by a factor of 3 in every smartphone market where they compete against each other.
That doesn't change the fact that Nokia have a huge issue at the high end - the N97 was clealry a bungle and the second such bungle Nokia have made with a flagship (the N96 being the first) and need to deliver here. The N900 may do that to an extent but I'm not convinced.
"Let me tell you guys a story, may be a bit simplified, but I hope it gets the point across.
Some time ago, there was a man that observed a particular market. It was incipient, it was underdeveloped, and mainly dedicated to produce devices of regular/low quality and high cost to a wealthy market.
He believed that there was a potential, very profitable, mass market for devices that could combine simplicity, quality and affordability.
He worked on his vision, and eventually it came to fruition. He became very rich and the device he made changed the world.
The man was Henry Ford.
The device was the Model T. "
......
......[/quote]
Not much as they keep trying to rip people a new one in their wallets with their prices.
......[/quote]
I doubt it. The market has changed and there is more choice, I think Symbian will suffer from this extra choice, but the iPhone will suffer more being a single model and the fact that they are no longer filling a vacuum. The iPhone even as a 3GS is starting to look a bit tired. The end of contracts will be looking for more variety.
......[/quote]
Hahaha....ohhh JUST SUCK ITTT!!!
Total crap. BMW have several mass market models, 1 series and especially 3 series which have very high market share and anyone can afford them. Then they have a whole aspirational range of different format cars ranging from 2 seat roadster, SUVs, performance 6 series, luxury 7 series and offer variations in each those lines. They use the 1 and 3 series as toehold market getters, and these include some ropey smaller engined version with basic equipment that make the whole claim to be an ulitmate driving machine a complete lie.
For apple, if you ask: can I see your range of phones, they will say "errmm, well we have this one" And just like cars, anyone can afford them because they come on a contract. In fact I've noticed it's mainly chavs and poor people that go for them. They are the brash 42 inch plasma of the phone world.
Having seen the first Andoid 2 phone (mot droid or something?), hardly mass market.
The android 1.6 HTC tattoo is mass market. So is the T-Mobile pulse.
People see Nokia destroying everyone else and can't handle it. Why? It's just a business after all.
the only twisting and bending is your post. You can't argue with those numbers.
You are joking, aren't you? My 3 series 335i coupe "market getter' car costed me more than 64,000 EUR. The 'very cheap' 1 series costs about twice as much as a similar category car from other manufacturer. And the 'very high' market share of BMW is about 2%. Check you facts.
Having seen the first Andoid 2 phone (mot droid or something?), hardly mass market.
[/quote]
If I remember correctly there are 20-30-40 other Android 2 devices in the pipeline.
You are joking, aren't you? My 3 series 335i coupe "market getter' car costed me more than 64,000 EUR. The 'very cheap' 1 series costs about twice as much as a similar category car from other manufacturer. And the 'very high' market share of BMW is about 2%. Check you facts.[/quote]
SMMT stats which show BMW September registrations as 17,862, representing 4.13% of all September registrations for the UK. 2% would have been considered high for a car company. Check your facts.
I was talking about 318d and 320. Not 335. Basic 3 series BMWs are two a penny and everywhere, especially in that funeral black colour. They are two a penny and everywhere.
Ford Focus ECOnetic Diesel: 18,909 UK pounds.
BMW 118d Efficient Dynamics: 19,409 UK Pounds.
But the price is irrelevant, it's all credit and anyone can afford one.
Vapor phones.
I wouldn't say Android is doing *very* well. It is almost as hyped as the iPhone but it's trend line is not going up much faster or slower than the iPhone, or the blackberry's trendline. Guestimating (and not fitting a least squares line to the data) I would say that Symbian is flat/slightly declining, RIM has steady growth, Apple has a more eratic growth, but a bit faster than RIM, Microsoft is flat/might be decling, an Android is growing at the same pace as RIM.
[quote]
Will be interesting to see what the flush of new (and much improved) Android hardware will do to that statistic in a years time.[/quote]
Android need to show a much faster growth rate if they want to catch up with Apple and RIM.
[quote]
And, joining the chorus, the reality seems to be much better for both Nokia and Symbian than the doomsayers want us to believe....[/quote]
Well, if RIM keeps growing it's quarterly sales at 2 million devices a quarter, they will be selling 20 million devices per quarter in a year and a half, and Apple will be there at about the same time (they grow a bit faster than RIM, and are a bit behind). For Android to be at 20 million devices per quarter in a year and a half they need to grow a lot faster, a bit less than 3 million extra devices per quarter (in Q4: 4, Q1-2010: 7 Q2-2010: 10 etc). That is a lot faster than both RIM and Apple have managed.
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