When a brand name outlives its founding technology: PureView and CBD

One of the most frustrating things about marketing and branding, from my engineer's standpoint, is that technologies get brand names assigned to them (which is fine) and then the brand name gets used elsewhere, for something totally different. Which is where the aforementioned frustration comes in, of course. Let's call a spade a spade, etc. And a fork a fork.


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